Jeff Richards

In 2016, Jeff Richards left the world of investment banking to make a splash in beverage innovation. Being recently diagnosed with lactose-intolerance and seeing double-digit growth in plant-based milks, he left a vice president role at BNP Paribas to start Mooala, a Dallas manufacturer of premium, organic, dairy-free beverages to over 6,500 retail stores nationwide.

Mooala, most famous for its plant-based Bananamilk, is sold in premier store banners like Whole Foods, Kroger, Costco, Publix, Walmart and HEB. Jeff has carved out a unique niche in the plant-based beverage market and has quickly accelerated the business to have the #1 branded organic almondmilk in the country.

Jeff serves on the advisory boards of Great American Plant Co. and Magic Mind. In addition, Jeff is a board member of Seed Effect, an economic development organization, and he serves in the music ministry at Munger Place Church.

Jeff is a passionate venture capital investor in consumer products companies. He is married to his lovely wife Maria.

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