Missy Williams
Co-Founder and Executive Director

About Missy
I grew up in Fort Worth, Texas, and earned my B.B.A. in Finance from the University of Texas at Austin. One summer during college, I met my husband, David, while working at a Christian guest ranch in Colorado—a place that combined beautiful scenery with deep spiritual growth.
After graduation, I managed a fly fishing business, gaining hands-on experience running a small business while enjoying one of my favorite pastimes. I later launched an interior design firm in Dallas, where I learned the joys and challenges of entrepreneurship.
Everything changed when David and I took a class called Perspectives on the World Christian Movement. Through it, God opened our eyes to the global Church and the challenges people face around the world. That led us to Sudan, where we witnessed firsthand the devastating effects of conflict and the remarkable resilience of those impacted by it.
In response, we co-founded Seed Effect in 2009, in partnership with the local Sudanese church, to bring Christ-centered economic empowerment to those living in fragile contexts. When war forced us to leave South Sudan in 2017, we transitioned operations to Northern Uganda and launched a savings program for refugees and other conflict-affected communities. Today, Seed Effect oversees the largest network of Christ-centered savings and loan groups in the region, empowering tens of thousands to overcome poverty and experience hope in Jesus.
I now serve as Seed Effect’s Executive Director, leading our mission to plant the seeds that overcome poverty in hard places and underserved communities. Outside the office, I love watercolor painting, gardening, fly fishing, and traveling with my family. David and I are grateful to be raising our two amazing daughters in Dallas, where we’re members at Watermark Community Church and serve on the board of Classical School of Dallas. As a mom and entrepreneur, I resonate deeply with the hard-working women we serve, and I count it a joy to share Jesus and walk alongside them as they build a more hopeful future.