Missy and her husband David co-founded Seed Effect in 2009 after their first mission trip to South Sudan. When the Williams visited South Sudan on a mission trip in 2007, they were moved by the resilience of the people of South Sudan. Because of the great need for both economic empowerment and Jesus, and in partnership with the local church, they co-founded Seed Effect, disbursing the first microloans to nineteen entrepreneurs in 2009.
As the Executive Director, Missy leads the organization through strategic planning, vision casting, fundraising, marketing and development, management, event planning, and advocacy for Seed Effect.
Missy received her B.B.A. in Finance from the University of Texas at Austin where she also received a minor in Art History. Prior to founding Seed Effect, Missy studied Interior Design and subsequently worked with a successful high-end interior designer while also operating her own interior design firm in Dallas. As a mom of two girls and an entrepreneur herself, Missy connected deeply with the hard-working moms she met and loves being able to bring Jesus and economic empowerment to the people of South Sudan and Uganda through Seed Effect.
To learn more about how Seed Effect started on that mission trip to South Sudan with a simple request for a sewing machine, watch our video.