Board of Directors
Our board advances Seed Effect’s mission through visionary leadership, strategic direction and operational oversight.

David Luttrell
Chair of the Board
Chief Executive Officer, LCM Group

Lexi Reiff
Vice Chair of the Board
Senior Manager, Corporate Strategy & Innovation, Southwest Airlines

Jeff Richards
Secretary
CEO | Founder, Mooala Brands, LLC

Jim Wilson
Treasurer
Partner | CFO, NMS Capital

Justin Conner
Associate General Counsel, HBK Capital Management

Sharla Langston
Operations Manager, BV Capital

Kent McKeaigg
Founder, Team Gearflow

Mike Perry
President, Keel Point Advisors

Missy Williams
Executive Director | Co-Founder, Seed Effect
*non-voting member