Missy Williams

Co-Founder and Executive Director

About Missy

Missy and her husband, David, co-founded Seed Effect in 2009 in partnership with the local church after a mission trip to South Sudan.

Missy serves as Seed Effect’s Executive Director, managing a team of seven in the US and leading the organization through strategic planning and expansion, vision casting, fundraising, marketing and development, while also supporting a team of over 90 full-time and another 170 part-time staff in Uganda.

In 2017, war forced Seed Effect to cease operations in South Sudan. Missy worked with both the Seed Effect U.S. and Uganda teams to transition to northern Uganda where they pioneered a savings program for refugees that has grown to serve over 67,000 people in over 2,500 Christ-centered savings and loan groups. Seed Effect now oversees the largest network of savings and loan groups in the region.

Missy received her B.B.A. in Finance from the University of Texas at Austin. Upon graduating from UT, and prior to launching Seed Effect, she managed a small business and started an interior design firm in Dallas. Missy and David have two children, are involved in Watermark Community Church, and serve on the board of their children’s school, Classical School of Dallas. Missy also loves to watercolor, garden, fly fish, and travel with her family.

As a mom of two girls and an entrepreneur herself, Missy connects deeply with the hard-working moms she met and loves being able to bring Jesus and economic empowerment to the people of South Sudan and Uganda through Seed Effect. To learn more about how Seed Effect started with a simple request for a sewing machine after that first mission trip to South Sudan, watch our video.