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Rebecca Segovia

Member of the Board

About Rebecca

Rebecca is the Head of Marketing at Classy.

As the Head of Marketing at Classy, Rebecca “Becca” Segovia leverages her 20+ years of leadership experience in marketing, fundraising, and technology to help nonprofits unify giving experiences and drive lasting change. She is an SaaS leader and a nonprofit champion with a passion for creating and executing innovative omni-channel marketing strategies that increase donor engagement and retention.

Previously, she served as an Executive Vice President and General Manager at GivingDNA, a next generation wealth profiling and donor engagement platform that helps nonprofits see the stories in their data and raise more money for their missions. Becca led the product development, marketing, and sales teams to deliver a cutting-edge solution that empowers fundraisers with actionable insights and personalized communication. Becca also held various executive roles at Pursuant, a leading fundraising agency, where she was a strategic thought partner and culture builder for both internal and external stakeholders.

Why does she do what she does? Becca believes in the ripple effect and thinks the world would be a better place if we were all centered around that idea. If we all made small, daily changes we could see big impact for the greater good.

When Becca is not fundraising, she is usually…busy with her husband and their four beautiful daughters. They have an immense passion for travel and adventure, whether that’s in their backyard, the beach, or abroad.